Tradeshows are never cheap, and most people think they are reserved for big businesses with huge budgets. If you are a small business with a desire to participate in trade shows, but you feel limited due to lack of a big budget, here are some tips for you:
Crowdfunding is mainly used by startups to get the capital needed to implement their ideas. But still, they are available to anyone who needs the help of the masses in getting money to finance their business. Simply start a campaign and let the word out that you need assistance in raising funds to attend a tradeshow. You will be surprised at how many people are willing to help you.
Consider used tradeshow displays
Paying attendance fees, is just one of the costs involved in tradeshow marketing. But you will also need money to produce your displays. If you have done any research, then you know that tradeshow displays can be very expensive, and some people prefer to rent instead. To get you started, think about buying a used tradeshow display, and then make the necessary modifications to suit your needs. If you can afford it, just go ahead and rent one that is more polished.
Target government grants
The government usually has programs aimed at helping different small businesses that may be struggling financially. Take the time and research whatever grants may be relevant to businesses like yours, and apply for them. If you are lucky, you may get the money to attend a tradeshow that might change the financial fortune of your business.
Negotiate for discounts
Whether it is for attendance fees or concerning display rentals, be sure to negotiate properly. Again, if you know you are strapped for cash, start early so that you can enjoy the early bird rates, and any other discounts which may be available to those who book early.