As a freelancer, you should not charge more than an agency, but not too less as to ruin the market. Always a freelancer must have a lower fare than an agency – that’s why customers choose you. But there are many freelancers who, I am sorry to say, ruin the market by their too low tariffs. From my point of view, it is sad to have such freelancers on the market, both because they make hard work for professional freelancers and because they are harming their services to businesses that choose to work with them.
Do not self-critique during writing – you will lose more time and risk writing in two hours an article that you can finish in 30 minutes. As you gain experience, you will write faster and get to the level where the first draft will be the final version. See here more advice.
If you are good at your freelance work, I have some advice for you: partner with one (or more) agencies. Agencies often seek collaborators in which they can trust and offer them cost-effective projects. Contact one or more agencies, show them through the portfolio that you have and accept a first collaboration to prove that you are trustworthy
Make a presentation site
I know a few good freelancers who receive projects constantly because they adhere to the above tips but do not have a presentation site simply because they do not have the time to do it. If you are just starting out, you have more time and you need credibility. Make a site to share some things about yourself and what recommends you to be a content writer, present your services and portfolio (which you will update on the go). Make yourself a blog section and write useful tips in your area that potential clients could read.
Demonstrate that you are accessible and easy to find online. Make business cards and participate at as many events as possible in your area. Do networking, position yourself as an expert, and you will certainly benefit.
Often, working on plans makes the difference between a professional and an amateur. Treat each collaboration as a project and work strategically. if you need to write for the client’s blog, start with an editorial plan and a monthly calendar of posts. If you have to write more promotional materials, make a plan of activities with the working times. If you have more customers, make a weekly activity calendar. Plans help you to be more organized and demonstrate to your clients that you are professional. So, you can get recommendations. I hope your advice has been helpful and will help you increase your income as a freelance writer.